Marketing Your Book On A Budget by Kathryn Elizabeth Jones
How does an author best get book reviews? What of interviews, blogs and social media? How can a new author expect to be seen while crowding the lane with other authors of his/her genre?
Marketing Your Book on a Budget is tiny for a reason; any author can afford it. But be prepared for the endless information enclosed. You’ll never wonder again about the best ways to speak up about your book, get free advertising, or learn why postcards can help you get the word out faster and easier than any other way.
It’s easy to say you’re going to market your book, far more difficult to actually do it, but this handy guide will help you every step of the way, even while your heart is pumping wildly the first time you have to speak about your book to someone else.
When I was young I thought I had to sound like a great writer to be one. It was all so overwhelming; now I know I only need to sound like myself. My ideas come from two primary sources. My work might spark from the enlightening words of a friend, teacher or writing prompt. At other times, I am sitting in a very still space and the words I should write come to me like a powerful and glowing wind.
My favorite tool is the pen. Though computer keys get the words down quicker and easier, I like to put pen to paper, smell the ink, see the words as they are developed and renewed by new phrases or thoughts.
I enjoy traveling to wherever the character takes me. This often means even I am surprised and warmed at the outcome. In the end, when my writing is done, I like to watch the eyes of the reader whenever I can. Their reflective expression gives me the greatest glimpse into what my writing has become.
Before I was one, I loved to read books-or at least, pretend to. I couldn’t walk yet but I would crawl to the bottom shelf for what I wanted. My Grandma says my books were placed near the floor for that very reason, and my mother speaks of me pulling my favorite book from the shelf and crawling back to the couch with the book safely in tow.
I would sit on the couch and pretend to read, speaking the language of some foreign diplomat-or perhaps, the tongue of angels, my mother wasn’t quite sure which, and when I was done, I would crawl back to the shelf for another story.
When I am not writing I’m reading. A member of the Church of Jesus Christ of Latter Day Saints, I am an avid reader of the scriptures and books of spiritual merit. I have been married 34 years and enjoy teaching and working with youth and children-including my own three girls,three grand-daughters and grandson.
A published writer since 1987, I have published various newspaper and magazine articles for teens and adults.
6 Fun Ways to Market Your Book Without Spending a Cent
Kathryn Elizabeth Jones
I don’t know about you, but the idea of book marketing used to be overwhelming. I liked marketing just about as much as I enjoyed cleaning out the refrigerator.
That was, until I realized that marketing could be fun and that I didn’t have to spend a million dollars (or any money really) to get the word out.
Here are my top 5 fun ways to share your book without spending a cent.
- Put together a book trailer. My favorite site is Animoto.com. At Animoto, decide on the music you want to add, the pictures you want to display and the text you want to use. For a 30 second video you pay nothing. Don’t think you can say enough in a 30 second video? You might be surprised. Consider all of the superfluous words that you’ll be able to cut so that your video will be crisp and tight.
- Do a blog radio interview. Scary? You bet. Rewarding? That’s a definite yes. There are many bloggers out there who do radio interviews. Blog Talk Radio, for example, has a list of interviewers and the authors who they interview.
- Do a book signing to remember. Nope, that doesn’t mean you sit behind a table and look bored. Rather, you create a book signing that is fun and engaging. I always stand at my book signings and greet those who pass by. My table is fun and creatively decorated. I read portions of my book, I have a book signing (any place) but a book store, I print off the first chapter of my newest book (not yet published) and hand these out along with my contact information. I have used postcards with my book and synopsis on one side and contact information on the other. I have teamed up with other writers and have put together a “writers helping writers” signing. I have even had book signings at craft fairs.
- Carry your new book with you. I usually have my newest book in my purse, another in my glove compartment or trunk. You really never know when you’ll be able to talk about your book and be able to sell it on the spot. It’s happened to me!
- When it comes to loving marketing, it’s really as much about your attitude as it is about your creativity. Don’t get stuck in a box thinking that all you can do is reviews. Do reviews, but do more. You’ll be glad you did.
- Enter to win Marketing Your Book on a Budget 2014. Kathryn is giving away paperbacks to 3 lucky winners!
3 print copies of the 2014 edition of Marketing Your Book On A Budget
Open to US only
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