Book Review: The Art of Social Media by Guy Kawasaki & Peg Fitzpatrick

Art of Social Media MarketingTitle: The Art of Social Media Marketing

Authors: Guy Kawasaki & Peg Fitzpatrick

Publisher: Penguin

Release Date: December 4, 2014


Book Summary:

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”




I attended a conference last month up north. One of the classes I attended was on social media marketing. Guy Kawasaki was mentioned in that class so when I saw this book was available on Netgalley I downloaded and read it.

The version of the book I got from netgalley did not have any links in it. This would have been so much better if I would have had the ability to click the links and be able to visually see the pages and examples he was referring to. This problem should not occur from anyone buying this as an ebook off Amazon or another book seller.

This is packed full of useful information. It’s a little overwhelming especially for a social media novice like myself. This is a book that would be nice to have in print for an easy reference guide but then it wouldn’t have clickable links… which was the issue I had with my review copy.

My biggest take away was a simple one. I need to include a lot more graphics and photos with my social media posts to capture reader’s attention.


4 stars

Rating: 4 Stars – Great Book

Content: Some language

Source: Netgalley


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  1. This sounds like a really good book, I’m definitely going to check it out!

  2. S. J. Pajonas (spajonas) says:

    This is on my to-buy list already! Glad to hear it’s great 🙂